Coming to the end of my time at university and wondering which direction
to take, I frequently get asked ‘what do you like doing the most’ or ‘what are
your best assets?’. If I were to take this literally, I do have an asset which
I could exploit quickly and easily. My body. This is why, I've decided to
become a stripper. Just kidding. However, if I were to take this as a career
path, due to the laws of operant conditioning, I could be successful.
It is clear that positive reinforcement plays a major role
in insuring the continuing success of a dancer’s career. If the customer likes
what they get for their money, they will pay again. In this example, the
behaviour is the giving of the money, and the positive reinforcer is the nice
dance they receive in return. So, according to Skinner’s operant conditioning
laws (Skinner, 1985; Skinner, 1972), as
long as I can dance well enough, the customer will keep coming back.
Besides having to work on my dancing technique, there is
another force at play here that ensures the customer pays again. It has been
shown that time out (TO) from positive reinforcement is unpleasant enough to
act as an aversive stimulus in itself (Leitenberg,
1965). In other words, once my amazing dance is over, the customer will
feel so sad, that they will want to pay again. This could be thought of as a
negative reinforcer, by paying for another dance they remove the aversive
feeling of TO from the positive reinforcer.
Finally, the other gentlemen in the club would also help business along nicely. If another customer is seen by a potential customer to pay for a dance and be happy afterwards, this may reinforce such behaviour in my customer. Through Vicarious reinforcement (Bandura, Ross & Ross, 1963), the behaviour of paying for a dance would be reinforced by seeing the resulting happy customer and so a potential customer would be more likely to follow suit.
Finally, the other gentlemen in the club would also help business along nicely. If another customer is seen by a potential customer to pay for a dance and be happy afterwards, this may reinforce such behaviour in my customer. Through Vicarious reinforcement (Bandura, Ross & Ross, 1963), the behaviour of paying for a dance would be reinforced by seeing the resulting happy customer and so a potential customer would be more likely to follow suit.
Therefore, I can become a stripper and maintain my clientele
numbers through positive and negative reinforcement.
Leitenberg, H. (1965). Is
time-out from positive reinforcement an aversive event? A review of the
experimental evidence. Psychological Bulletin, 64(6), 428.
Skinner, B. F.(1972). Beyond
freedom and dignity (p. 22). New York: Bantam Books.
Skinner, B. F. (1958).
Reinforcement today. American Psychologist, 13(3), 94.
Bandura, A., Ross, D., & Ross, S. A. (1963). Vicarious reinforcement and imitative learning. The Journal of Abnormal and Social Psychology, 67, 601-607.
Bandura, A., Ross, D., & Ross, S. A. (1963). Vicarious reinforcement and imitative learning. The Journal of Abnormal and Social Psychology, 67, 601-607.
Sophie Housden - Blog 4
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