An authority figure is someone who is perceived to have the
power to make decisions, give orders and enforce obedience. Whether the authority
is real or fake, it can cause people to abandon their personal conscience and
obey. Milgram’s 1963 study of obedience shows just how persuasive an authority can
be.
Forty males aged 20-50 were obtained through an advert in a
newspaper inviting people to participate in a study of memory and learning at
Yale University, for which they would be paid a turning up fee of $4.50.
During the procedure, the participants were asked to draw
pieces of paper from a hat to determine who would be the teacher and who would
be the learner. This was rigged so that the participants always picked the role
of the teacher and the confederates (actors) would pick the role of the
learner. The participants were then paired with a confederate and watched them
be strapped to what looked like an electric chair and told that the electrodes
placed on the learners wrists were attached to a shock generator.
The subject and the experimenter then went into a separate room
containing the shock generator and several switches marked 15 to 450 volts. The
subject was asked to administer a paired-associative learning task. The
participant read some word pairs to the learner and then read the first word of
a pair with four words. The learner had
to specify which of the four terms were originally paired with the first word
by pressing one of four switches. The learner purposefully got most of the answers
wrong and for each wrong answer the teacher was asked to give him an electric shock. Participants experienced extreme emotional distress, shaking and sweating and overheard the cries of the confederate. But when a subject protested, the experimenter simply asked him to continue.
The results of the study are presented in the Table 2. Despite
the extreme emotional stress that the participants experienced, all
participants administered a shock of at least 300 volts and 65% of participants
administered the highest number of volts labelled ‘XXX.’
So why did this obedience occur? Participants obeyed the instructions to shock the
confederate because the experimenter was a figure of authority. The experiment
took place at Yale University, a place of impeccable reputation and it is likely that the investigators were seen as skilled, experienced and reputable people.
This sense of authority was emphasised by the appearance of the experimenter
who remained in the room with the participant throughout the experiment. The role was played by a high school biology teacher who wore a grey lab coat and had a stern appearance.
This study has demonstrated how the power of authority created by a situation can have such a dramatic effect on obedience and how it can cause people to act in a way that conflicts with their own morals and views.
Alexandra Hampstead
References
Milgram, S. (1963). Behavioural study of obedience. Journal of Abnormal and Social Psychology,
67, 371-378.
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