Specifically, the applied behaviour analysis principle of punishment is something often used by 007. Thorndike’s Law of Effect (1927) states that in any given situation, the probability of a behaviour occurring is a function of the consequences that behaviour has had, in that situation, in the past. Thus, behaviour can only be changed when consequences either strengthen or weaken the frequency of the behaviour. An event that decreases the frequency of the behaviour is known as a punisher. For James Bond, violence is always the answer, as he often uses physical punishment during his interrogation process. When the detained Bond villains aren’t being cooperative, Bond doesn’t hold back and SMACK! a slap across the face is elicited as a form of punishment. Despite what you may think, there is a science to Mr Bond’s actions, for research has determined that in order for punishment to be effective, it must follow the target behaviour closely (Hagopian et al., 1998). If Bond didn’t deliver the act of punishment right away, the villain may confuse the behaviour for which he or she is being punished with another behaviour. From that point on, to avoid punishment, the villain will be more forthcoming with information when questioned by Bond. Furthermore, positive reinforcement could also be used in this interrogation process. To ensure cooperation from the person being questioned, Bond can reinforce good behaviour with some sort of reward. This is proven to be useful, for when a favourable event or outcome follows a behaviour it is more likely to occur in future (Skinner, 1938).
Since the applied behaviour analysis principles have now been established, I think all I need now is my Aston Martin and I’ll be set!
Chloe Jadon (blog 4)
Hagopian, L., Fisher, W., Sullivan, M. T., Acquisto, J., & Leblanc, L. (1998). Effectiveness Of Functional Communication Training With And Without Extinction And Punishment: A Summary Of 21 Inpatient Cases. Journal of Applied behaviour Analysis, 31(2), 211–235.
Skinner, B. F. (1938). The Behaviour of Organisms: An Experimental Analysis. New York: Appleton-Century.
Thorndike, E. L. (1927). The Law of Effect. The American Journal of Psychology, 39, 212-222.