In the clip, we see business school graduate and CEO Jack
Donaghy negotiating with his Trinidadian nanny over her salary.
The nanny displays all the techniques required of a good
negotiator. She is patient and knows how things are valued. On the other hand,
we see Jack make some fundamental mistakes during the negotiation.
Jacks desperation for a nanny is apparent, which allows her
to assess his best alternative. She exploits jacks dependency on her, it is
clear that he is in a weaker position. She is aware that he depends on her and
therefore she has power in this situation. Jack has no other alternatives. The
nanny has correctly assessed each party’s best alternative to a negotiated
agreement (BATNA) in this situation.
Throughout the negotiation, the nanny remained silent. This
is a very effective device, as silence can often make people uncomfortable and
can also be viewed as a rejection of the offer. Her silence made him rush the
negotiation process, thus compromising to quickly.
Jack ended up compromising with himself. He was the first to
initiate a new offer, but when she showed no signs of accepting this, rather
than waiting for a counteroffer, Jack started negotiating with himself.
There is a contrast in the way both parties entered the negotiation.
While Jack started off calm and rational, he soon let emotions take over. Druckman
and Olekalns (2008) claim that negative emotions have an adverse effect when
negotiating. The more emotionally invested you are in a situation, the less
likely you are to come to rational conclusions.
On the other hand, the nanny remains emotionally unattached
from the situation, patient and very passive. She has no intention of
compromising. Her sole verbal contribution to the negotiation is, “so… what you
want to do?” by asking this question, she puts pressure on Jack. He needs to do
something to make the deal happen. Jack also shows an urgency to reach a deal
which might not have been the best thing in this situation. A good negotiator
should also know when reaching a deal is not optimum, and instead the parties
are better off on their own.
Later on, in a business deal, Jack adopts the same
techniques as his nanny and is thus able to successfully negotiate with the
business clients.
-Maia Jasubhoy
References:
Druckman, D. and Olekalns, M. (2008) Emotions in Negotiations, Group Decision and Negotiation Volume 17,
Issue 1, pp 1-11.
Weigand, E. and Dascal, M. (2001) Negotiation and Power in
Dialogic Interaction, John Benjamins Publishing p 167.
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