The film Pirates of the Caribbean
is full of deception, lies, deceit and betrayal, but it is within this scene
that we witness the art of negotiation. We are presented with a helpless Jack
Sparrow; captured and betrayed, he is at the mercy of his enemy. However, he
still has information which Beckett requires, meaning his life is spared whilst
he still remains the only individual with this knowledge. Fully aware of this,
Jack freely haggles away, attempting to get more for what he knows.
In a negotiation knowing your
alternatives is key to success. Negotiators need to know their best alternative
to negotiated agreement (BATNA) in order to ensure that the outcome is what
they want. Pinkley, Neale, and Bennett (1994) looked at the effect of BATNA on
negotiated outcomes. Individuals with a BATNA got better individual outcomes
when compared to those with either no BATNA, or with a BATNA of low quality.
Going into this deal Beckett wants
to find out where the pirate kings are and how to beat them, whereas Jack is looking
for freedom, a way of avoiding the wrath of Davey Jones and, although not
explicitly saying it, a way of getting his ship back. Within this scene both
characters have their own best alternative to a negotiated agreement (BATNA).
Beckett makes it clear that
his BATNA is simply to shoot Jack, take the compass for himself and find the
pirates. This gives him an advantage, as Jacks main aim is of course to stay
alive and thus wouldn’t want to refuse this deal. By making Jack aware of his BATNA, Beckett
hopes to gain a better outcome from the deal than Jack. As well as this, Beckett is attempting to dominate the negotiation by threatening Jack.
Research has shown that this technique is associated with the negotiator feeling as though he is confident and in control (Friedland, 1976).
However Jack also has a BATNA,
which is to not help Beckett; Jack states that this will leave Beckett with no
hope of ever getting what he desires. Jack hopes that his BATNA will gain him
his life and the chance to get what he wants.
By both having a BATNA they
are able to reach a deal in which they both believe they are getting what they
wanted; Jack his freedom, and Beckett, his pirates. Unbeknown to Beckett, you
should never trust a Pirate as, in the way he always does, Jack tricks Beckett.
Despite this, this scene is a great example of how to adapt what you ideally
want and go for your best alternative.
Aaron Chaloner
Blog 5
References:
Friedland, N. (1976). Social influences via threats. Journal of Experimental Social Psychology, 12, 552-563.
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