“I know why do you afraid
to go out at night- the Batman. The Batman has shown the true colour of Gotham
unfortunately.” Although the cops
and the gangsters did not welcome Joker, he managed to negotiate with them
without being killed immediately. This is because Joker knew his value and
values of the cops and the gangsters.
So, how to be a good
negotiator and able to negotiate even when no one likes you (like Joker)?
Step 1: Negotiation
preparation should be undertaken before negotiators start bargaining. The
gaining of information about the potential negotiation counterparts enables
negotiators to set a clearer goal by knowing their alternatives, and hence
attaining a better deal (Lewicki et al. 2003). This suggests that the more you
know about your alternatives, the more you know what is a good deal, and thus
able to walk away when the deal is not good enough.
Step 2: Create and claim
value that is within the zone of possible agreement. This means that the value
should be able to motivate (e.g. maximise expected utility) and constrain the
agent’s behaviour (e.g. avoid deceptive behaviour), in order to maximise the gains
for each other (Rhawan et al. 2007). Regarding Young et al. (2001), negotiation
strategies are especially influenced by value of maintaining one’s social
identity. This reveals that placing values that mash well with the negotiator
counterparts enables the reaching of agreement that, and therefore a win-win
situation.
Step 3: Make the deal
happen by offering the counterparts something first and hence they may offer
the deal or do the concession in return. Gouldner (1960) suggested that reciprocity
is a norm that provides stability within social systems and discourages
exploitation in relationships between people. That means people feel more
obligated when they were offered something beforehand so as to maintain a fair
relationship. According to Kolyesnikova and Dodd (2009), visitors who were given
free wine tasting felt more grateful towards the winery employees and were more
obligated to make a purchase than those who paid for the wine tasting.
Applying these steps to
Joker’s case, his sufficient understanding on the hatred of the two parties
(cops and gangsters) towards Batman prior to the negotiation reveals the
negotiation preparation he has done. He therefore made use of those findings
and bargained, which suggested his tendency in creating a value that could
reach an agreement that fits in both parties. Lastly, he offered the two
parties that he could kill Batman and made the gangsters asked about what did
he want for in return (i.e. reciprocity). Although both sides did not make a
deal at the end of the video clip, it has clearly demonstrated Joker’s
negotiation strategy matches with the above steps.
All in all, if you are
able to follow the three steps in a negotiation, congratulations, you are a
step further to be a good negotiator.
Ching Yiu Ng (blog 5)
Reference:
Gouldner, A. W. (1960). The norm of reciprocity: A
preliminary statement. American
Sociological Review, 25(2), 161-178.
Kolyesnikova, N. & Dodd, T. H. (2009). There is no
such thing as a free wine tasting: The effect of a tasting fee on obligation to
buy. Journal of Travel & Tourism Marketing, 26, 806-819.
Lewicki, R. J., Barry, B.,
Saunders, D. M., & Minton, J. W. (2003). Negotiation (4th ed). McGraw-Hill: New York.
Rahwan, I., Sonenberg, L., Jennings, N. R., & McBurney, P.
(2007). Stratum: A Methodology for Designing Heuristic Agent Negotiation
Strategies. Applied Artificial
Intelligence, 21, 489-527.
Young, M. A. (2001). Rational Games: A Philosophy of Business
Negotiation from Practical Reason. Westport,
CT: Quorum Books.
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