During the gale force winds and severe floods that swept
across Britain
this winter, a whole tree fell down in my garden. I watched as it was chain
sawed up… this got me thinking, what would it be like to be a
lumberjack? Dancing on floating logs like the lumberjacks from the Berocca
ad.
So I will use Applied Behavioural Analysis (ABA) when
managing my very own lumber yard. Being a fairly dangerous job, the lumberjacks
are required to abide by certain health and safety regulations. But being men,
they don’t always agree that these requirements are necessary, for example
wearing safety goggles isn’t “manly”. In terms of ABA , goggle wearing is the behaviour which
doesn’t occur frequently enough.
To change the behaviour of the lumberjacks, I will use
differential reinforcement. This is when reinforcement is provided for behaviours,
when these behaviours occur at certain times and places, whereas reinforcement
is not provided when the behaviours do not occur (Wolery & Fleming, in
Bailey & Wolery, 1992).
Therefore I will use positive reinforcement and make an
event contingent on the goggle wearing behaviour, to increase it. When safety
goggles are worn, lumberjacks will be given a longer lunch break. No
reinforcement should be given when goggles are not worn.
Thorndike’s (1927) Law of Effect suggests that consequences
can change behaviour in one of two ways, strengthening behaviour or weakening behaviour.
In this case, I am interested in strengthening the goggle wearing behaviour. To
do to this I must decrease the frequency of the undesirable behaviour (chain
sawing with no eye protection). When this behaviour occurs, it should be
followed by a punisher, the most appropriate punisher in this case is response
cost.
Response cost refers to reducing behaviour by removing a
reinforcer contingent on the behaviour. By losing a day of annual holiday, this
should discourage lumberjacks from behaving in an unsafe way.
Whilst it may be dangerous and irresponsible to expose
lumberjacks to the consequences of not wearing goggles, by informing them of
the natural consequences (becoming blind) may be enough to encourage the
desirable behaviour.
Thorndike, E. L. (1927). The law of effect. The American Journal of Psychology.
Natalie Nash - Blog 4
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