In contrast to the Parties: Expectations vs Reality Campaign, the MethProject.org click here based in the U.S. have also created a prevention program. Using different strategy, more emotionally engaged methods, the authors aimed at reducing meth use. Nevertheless, the evaluation results indicated ineffectiveness (Anderson, 2010). The final thought should raise a question, what could make the prevention program more effective: designing action from the target group perspective or using the element of threat in order to have an effect?
Anderson, D. M. (2010). Does information matter? The effect of the Meth Project on meth use among youths. Journal of Health Economics, 29(5), 732-742.
Kuchta M. (1, February 2017). Mocne i słabe strony kampanii społecznej „Melanż. Oczekiwania vs. rzeczywistość”. Retrived March 21, 2018 from https://socialpress.pl/2017/02/mocne-i-slabe-strony-kampanii-spolecznej-melanz-oczekiwania-vs-rzeczywistosc/