Labels are for Clothes: Love Yourself like River Island loves their Models
In recent years, it has come to the attention of the media that models have a particular ‘look’. Although the industry is trying its best to move away from the ‘super skinny’ image (Sykes, 2017) it appears there is still a long way to go. River island have recently started their ‘Labels are for Clothes’ campaign. It is encouraging people to love the skin they’re in and to discourage judgement of others. The campaign features a variety of different people; people with dark skin, light skin, people of different ethnicities, people with tattoos, people with developmental disorders and many more. But how will this help their sales?
River Island are not the only ones to have caught on. Missguided (an online clothing retailer) have recently stopped editing stretch marks on their models in an attempt to normalise them and with that, boost confidence of their customers.
Cialdini, R. B. (2009). Influence: pearson new international edition. London: pearson education M. U. A.
Sykes, S. (2017, September 6). Six countries taking steps to tackle super skinny models. Retrieved from www.eurnews.com