The Dimensionality Alteration Template plays on the long term implications of doing something, whether it is not having life insurance, which was the example suggested by Goldberg, Mazursky and Solomon (1999), or continuing to smoke as is seen in the poster. The time-leap version of this template manipulates time to emphasise the consequences of using a certain product or not.
The ad in this post is an example of a time-leap ad. it depicts the future and compresses time (old lady and 42nd birthday party) to show the detrimental. The visual image highlights dramatically how smoking can hasten the ageing process and thus shorten the overall length of your life. This ties in with the slogan 'Smoking kills', as it stresses that although death isn't instantaneous it will occur a lot sooner if you continue to smoke.
Goldenberg, J., Mazursky, D., Solomon, S. (1999) The fundamental templates of quality ads. Marketing Science, 18, 333-51.