The competition template aims to emphasise a particular aspect of a product, that is solving a problem in a context that was not related to its original purpose. The advert works by linking the problem to the product in some way as shown in the graph below:
The advert uses 'bend to those who are worthy' to emphasise the difference between the two phones and highlight the problem, and therefore the linking operator seen in the graph. By emphasising the differences between the 2 phones the advert is even more effective as the competitive angle is strongest.
Goldenberg, J., Mazursky, D. et al. (1999). The fundamental templates of quality ads. Marketing Science, 333-351.