In this negotiation, Vin Diesel ruthlessly uses
a plethora of persuasive and negotiation techniques. In particular, he skilfully
places his negotiation partner (Dr. Jacobs) under time pressure. Unfortunately, by being under pressure Dr.
Jacobs finds himself in a very disadvantageous position and become susceptible
to Diesel’s tricks and techniques by signing on to a deal that fits exclusively
to Diesel’s demands.
Stuhlmacher and Champagne (2000) conducted a
laboratory experiment to assess how time pressure influenced negotiations. The
two main conditions (amongst others) were whether the participant was under
high or low time pressure. Participants were given the role of a job applicant
for an entry-level restaurant management position. Their task was to negotiate
with a computer (representing the interests of the restaurant) on the matters
of compensation and benefits. The computer offered various amounts of starting
salary, vacation days, amount of commission, start dates and medical coverage.
The computer screen displayed the amount of time remaining in the negotiation. The
computer and participants had opposing interests. For instance, the restaurant
preferred to pay lower salaries, while the participants preferred higher
salaries. Participants were free to give, accept and / or reject offers given
by the computer. Their results reported that under high time pressure, less
explorations of alternatives occurred and more concessions between the two negotiating
parties. These findings support that deals are made under high time pressure,
but the quality of the deal is questionable.
References:
Stuhlmacher, A. F., & Champagne, M. V.
(2000). The impact of time pressure and information on negotiation process and
decisions. Group Decision and
Negotiation, 9, 471 – 191.
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