PROPAGANDA FOR CHANGE is a project created by the students of Behaviour Change (ps359) and Professor Thomas Hills at the Psychology Department of the University of Warwick. This work was supported by funding from Warwick's Institute for Advanced Teaching and Learning.
Wednesday, March 20, 2013
Here the shop is offering the customer not only an xbox 360 but also a game, all for one price, this is an example of product bundling. Product bundling is a marketing strategy that involves offering several products for sale as one combined product. Bundling offers benefits to the customer and the business.