PROPAGANDA FOR CHANGE is a project created by the students of Behaviour Change (ps359) and Professor Thomas Hills@thomhills at the Psychology Department of the University of Warwick. This work was supported by funding from Warwick's Institute for Advanced Teaching and Learning.
Tuesday, January 22, 2013
Join the Club: AIRFIX
Here is an interesting ad, which I often see in magazines targeting children. Could people please comment on this ad and explain some of the techniques that AIRFIX uses to sell their 'club.'