Behaviour Change

PROPAGANDA FOR CHANGE is a project created by the students of Behaviour Change (ps359) and Professor Thomas Hills at the Psychology Department of the University of Warwick. This work was supported by funding from Warwick's Institute for Advanced Teaching and Learning.

Thursday, December 8, 2016

ALS Ice Bucket Challenges: Celebrity Endorsement



Celebrity endorsement is such a powerful method in behavior change, and ALS Ice Bucket Challenge is a perfect example. It drew attention from all over the world by having numerous celebrities uploading their videos of doing ice bucket challenges. Here is a clip of some popular ones.

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