Celebrity endorsement is such a powerful method in behavior change, and ALS Ice Bucket Challenge is a perfect example. It drew attention from all over the world by having numerous celebrities uploading their videos of doing ice bucket challenges. Here is a clip of some popular ones.
Thursday, December 8, 2016
ALS Ice Bucket Challenges: Celebrity Endorsement
Celebrity endorsement is such a powerful method in behavior change, and ALS Ice Bucket Challenge is a perfect example. It drew attention from all over the world by having numerous celebrities uploading their videos of doing ice bucket challenges. Here is a clip of some popular ones.
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