Behaviour Change

PROPAGANDA FOR CHANGE is a project created by the students of Behaviour Change (ps359) and Professor Thomas Hills at the Psychology Department of the University of Warwick. This work was supported by funding from Warwick's Institute for Advanced Teaching and Learning.

Wednesday, December 7, 2016

Celebrities do it? Maybe I should too...

Celebrity endorsement is a very common persuasive tactic that has been adopted by many companies. The term 'celebrity' is used for an individual who is well-known and admired by the public. The technique allows companies to make use of the popularity and personality of the celebrity to certify the brand's claims and credibility. Here are 13 of the best celebrity commercials that have been produced:





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