Behaviour Change

PROPAGANDA FOR CHANGE is a project created by the students of Behaviour Change (ps359) and Professor Thomas Hills @thomhills at the Psychology Department of the University of Warwick. This work was supported by funding from Warwick's Institute for Advanced Teaching and Learning.

Friday, December 9, 2016

5 Great Examples of Nudging

My introduction to nudging can be found here:

  1. People tend to stick with their current situation (i.e., status quo bias). So, in order to assist people in making decision, one good way it to set a default choice for them. For instance, in designing pension plans, a default choice seems strongly preferred than having zero default.
  2. Organ donation plans have taken this approach to a grander scale. Since acquiring people’s consent to donate their organ is hard, some countries adopted the ‘presumed consent’ approach in which their citizens would be presumed to be consenting donors but they would have the opportunity to register their unwillingness to donate.
  3. Any caterers out there who are concerned about health should follow the example of Carolyn. Simply by rearranging the cafeteria, she has found that she was able to increase or decrease the consumption of many items by as much as 25 percent! How she did it? Simple. People prefer the food being presented to them first rather than later. So, only by presenting the healthy options first and desserts last on the food aisle, she could make people prefer healthy foods more.
  4. We tend to speed in highway and ignore signs such as SLOW 25 MPH. In some cases, this can be detrimental especially if we are cruising at a high speed at a curve. So how do we nudge people to slow down when necessary? The best solution is to vary the stripes printed on the road in terms of the distance between each other.
  5. White lines on the road are also considered a nudge. Before the white line was introduced, motor cars were always in each other's way and accidents were quite common. The line is introduced so that people stay in their lane and thus prevent accidents.

Sunstein, C., & Thaler, R. (2008). Nudge. The politics of libertarian paternalism. New Haven.

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