Yet another example of how
easily we are persuaded when it comes to our consumer behaviour is celebrity
endorsement. This is where famous people use their fame to promote products. In
this video posted on Instagram, you can see a situation that has clearly been
created for the sole purpose of promoting Segway Minipro. Scott Disick who
became famous as being connected to the Kardashian family, is seen using a
Segway and posted the video with the caption “Loving my segwayminipro”. This type
of endorsement influences normal people to purchase these items so that they
can be more like the celebrity.
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