Behaviour Change

PROPAGANDA FOR CHANGE is a project created by the students of Behaviour Change (ps359) and Professor Thomas Hills at the Psychology Department of the University of Warwick. This work was supported by funding from Warwick's Institute for Advanced Teaching and Learning.

Friday, December 9, 2016

Scott Disick and Segways



Yet another example of how easily we are persuaded when it comes to our consumer behaviour is celebrity endorsement. This is where famous people use their fame to promote products. In this video posted on Instagram, you can see a situation that has clearly been created for the sole purpose of promoting Segway Minipro. Scott Disick who became famous as being connected to the Kardashian family, is seen using a Segway and posted the video with the caption “Loving my segwayminipro”. This type of endorsement influences normal people to purchase these items so that they can be more like the celebrity.

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