Behaviour Change

PROPAGANDA FOR CHANGE is a project created by the students of Behaviour Change (ps359) and Professor Thomas Hills @thomhills at the Psychology Department of the University of Warwick. This work was supported by funding from Warwick's Institute for Advanced Teaching and Learning.

Tuesday, February 26, 2013

Where r...

This advert shows the consequences of texting while driving. We see a young man with severe brain damage then hear his story about how this occurred, texting whilst driving.
This advert demonstrates the dimensional alteration template (Goldenberg, 1999) by showing the boy after his accident and explaining afterwards. It also uses the consequences template as we see that the consequence of texting by driving is, in this case, severe brain injury.


Goldenberg, J., Mazursky, D. et al. (1999). The fundamental templates of quality ads. Marketing Science, 333-351.

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