A few weeks ago, my older sister and I were working out
times for her to come visit me at university. I am currently in my third year
and am getting worried that she is going to run out of time to come visit.
After going back and forth with when we were both available and not finding a date that
worked, the conversation changed and the below exchange occurred:
“I know your schedule is packed but we are trying to plan
this in advance, I have been there for three years but you still have not come.”
“I have just been really busy! I will come at some point”
“I am in my last year of school and you are moving away.
Please come as soon as possible. When you were in university I visited you even
though you were a four hour plane ride away. I am just a quick drive!”
“You’re right, I will find the time.”
In the above exchange, I utilized one of Cialdidni’s (2007)
six weapons of influence, reciprocity. This rule states that we should to
repay, in kind what another person has provided us.
Regan
(1971) furthered research on the feeling of indebtedness after receiving a gift.
In this study, participants showed up to a study with the intention of
evaluating paintings and were placed in the room with a confederate. The
confederate left experiment room and came back with two Cokes and gave one to
the participant. At the end of the experiment, the confederate then asked the
participant to purchase raffle tickets. The participants that were given the
Coke purchased twice as many raffle tickets than those participants who did not
receive the Coke, as shown in the graph below.
Although there are slight differences between the
conversation I had with my sister and the Regan study, the principle of
reciprocity is still present. The fact that I had visited her when she was in
university ended up being the best argument for her coming to visit me.
Cialdini, R. B. (2007). Influence:
The psychology of persuasion. New York: Collins.
Regan, D. T. (1971). Effects of a favor and liking on compliance.
Journal of Experimental Social Psychology, 7(6), 627-639.
doi:10.1016/0022-1031(71)90025-4
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