Recently
we all have had to get participants for our third year projects, and I am sure
other people have used this same tactic in getting participants. This
tactic is fleeing interaction; A brief social interaction with the
target of a request which increases compliance with that
request. These interactions can be things such as, asking how a
person feels or engaging in a short dialogue before asking the request.
For me, these two covered my fleeting interactions. The messages I sent
to people to ask to volunteer always started with “Hi how’ve you been?” and a
follow up question asking them what was going on in their lives, followed by
the true request.
Dolinski,
Nawrat and Somervell (2001) found that a fleeting interaction of a brief
dialogue before the request increases the compliance with said request.
In one
experiment they conducted, 400 female students that were walking unaccompanied
on a university campus were approached by female confederates and then asked
for a donation. The confederates would either ask with a monologue, or
with a dialogue. Monologue “Hi!” followed by the request “I am collecting
money for special care children. Would you like to contribute, please?”.
There were a few types of dialogue conditions, that did not yield significant
effects, but in these conditions a dialogue was formed, with questions asked
and the answers listened to and then responded to, then the request followed.
Figure 1:
Figure
one illustrates the results from the experiment. Between the dialogue and
monologue conditions on average, the dialogue condition yielded a 31%
compliance to the donation request, whereas the monologue condition only
yielded 11% compliance. This result shows that a fleeting interaction of
a shot casual dialogue can help to increase compliance in the target of a
request.
It
worked for the researchers, and worked for me, people seemed more willing to do
my study when the bit of dialogue was before compared to people I just sent the
request to.
Dolinski, D., Nawrat, M., & Rudak, I. (2001). Dialogue
involvement as a social influence technique. Personality and Social Psychology Bulletin, 27, 1395-1406.
J. Gladwin
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