We also ran an online campaign on Facebook where we created a page allowing people to post their competition entries and find out more information. This increased the reach of the campaign as we shared both the page and the poster, including making the poster into a Facebook ad.
Warwick Student Cinema also agreed to post our poster on their Facebook page, to again increase the reach of our campaign.
As well as using posters, we approached people in the Senate House car park on campus on two days at peak time. We asked them if they had heard of the scheme and encouraged them to sign up if they weren't already a member. If they agreed to sign up, we gave them one of these stickers as a symbol of their commitment.
We would have measured behaviour change by number of new sign ups in the week that we ran the campaign.
By Tesni Hill, Sarah Hay and Emily Ward