Behaviour Change

PROPAGANDA FOR CHANGE is a project created by the students of Behaviour Change (ps359) and Professor Thomas Hills @thomhills at the Psychology Department of the University of Warwick. This work was supported by funding from Warwick's Institute for Advanced Teaching and Learning.

Thursday, March 24, 2016


Our project consisted of getting girls to include more weights in their training – as few of them don’t know the benefits of it, and results are actually much better than just doing cardio and/or going on drastic diets.
We created leaflets with information of the benefits and using famous women as examples. Those leaflets were left at a female-only gym’s reception, for two weeks, and we collected feedbacks forms.
Leaflets comprehended a few persuasive techniques, first to actually get information available. All the benefits of weights use, and we tried to break the ideas that by weight lifting you will become a bodybuilder. This is not true, and that’s one message we tried to get across in our leaflets.
We also used famous people as a reference, such as Natalie Portman, Christina Aguilera, and model Marisa Miller.
We included a few studies to support our arguments. 

At the back of the leaflet, a feedback form was there for women to fill in it and give it back to us at reception, asking if they found the information useful, and if they started/or are considering including weights in their training as a result.

Here is how the leaflet looked like. 


Cambell, A. (2014). “12 Reasons You Should Start Lifting Weights Today”. Women’s Health Magazine. Retrieved from
FITNESS. (2010). “Work Out Like Lady Gaga”. Popsugar. Retrieved from
Raftery, L. (2012). “Christina Aguilera Calls 2011 a 'Rough Year’”. People. Retrieved from
Rohloff, A. (2013). Women and Weight Training. St. John Fisher College, New York.
Shy, L. (2012). “Fittest Female Celeb of 2011: The Top 25”. Popsugar. Retrieved from
Westcott, W. & La Rosa Loud, R. (2013). Enhancing resistance training results with protein/carbohydrate supplementation. ACSMs Health and Fitness Journal, 17(2), 10-16.

Shannon Juneja and Audrey Stref.

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