Our project consisted of getting girls to include more weights in their training – as few of them don’t know the benefits of it, and results are actually much better than just doing cardio and/or going on drastic diets.
We created leaflets with information of the benefits and using famous women as examples. Those leaflets were left at a female-only gym’s reception, for two weeks, and we collected feedbacks forms.
Leaflets comprehended a few persuasive techniques, first to actually get information available. All the benefits of weights use, and we tried to break the ideas that by weight lifting you will become a bodybuilder. This is not true, and that’s one message we tried to get across in our leaflets.
We also used famous people as a reference, such as Natalie Portman, Christina Aguilera, and model Marisa Miller.
We included a few studies to support our arguments.
At the back of the leaflet, a feedback form was there for women to fill in it and give it back to us at reception, asking if they found the information useful, and if they started/or are considering including weights in their training as a result.
Here is how the leaflet looked like.
Cambell, A. (2014). “12 Reasons You Should Start Lifting Weights Today”. Women’s Health Magazine. Retrieved from http://www.womenshealthmag.com
Rohloff, A. (2013). Women and Weight Training. St. John Fisher College, New York.
Westcott, W. & La Rosa Loud, R. (2013). Enhancing resistance training results with protein/carbohydrate supplementation. ACSM’s Health and Fitness Journal, 17(2), 10-16.
Shannon Juneja and Audrey Stref.