Behaviour Change

PROPAGANDA FOR CHANGE is a project created by the students of Behaviour Change (ps359) and Professor Thomas Hills at the Psychology Department of the University of Warwick. This work was supported by funding from Warwick's Institute for Advanced Teaching and Learning.

Friday, January 2, 2015

The 6 Principles of Persuasion and Influence

Here is a useful summary of some of the basics of persuasion and influence from Cialdini.  Though he states there are 6 universal principles, you might ask if these can be organized differently:  Are there more?  Fewer?  Can these be organized around a universal theory?  What's the evidence for any of these, and how strong is that evidence?  Are some of these principles stronger than others?  How would your rank them in importance? I think he's forgetting THE most important principle: just asking.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.