PROPAGANDA FOR CHANGE is a project created by the students of Behaviour Change (ps359) and Professor Thomas Hills at the Psychology Department of the University of Warwick. This work was supported by funding from Warwick's Institute for Advanced Teaching and Learning.
Thursday, February 21, 2013
burger king vs mcdonalds
Another example of the competition template by Goldernberg et al. (1999).
Goldenberg, J., Mazursky, D., & Solomon, S. (1999). The fundamental templates of quality ads.Marketing Science, 18, 333-351.