Behaviour Change

PROPAGANDA FOR CHANGE is a project created by the students of Behaviour Change (ps359) and Professor Thomas Hills at the Psychology Department of the University of Warwick. This work was supported by funding from Warwick's Institute for Advanced Teaching and Learning.

Wednesday, April 27, 2016

We want to be more connected!

The aim of our project was to make a positive change in students’ attitude towards the participation in on-campus activities and promote the involvement in the SU societies outside their academic life. To tighten the connection between students and on-campus societies, we introduced the idea of having a forum for societies with up-to-date information on all events. We propagated our idea using a variety of mediums, including a questionnaire survey, a poster and emails to the societies officer at Warwick University.

First, we carried out a survey in the library by randomly asking 52 students to fill in a short questionnaire with questions about their current involvement in societies and whether such a forum could raise their interest in society events (Figure 1).

Figure 1. A survey on society participation and experience

As shown in Figure 2, 21% of the students were not involved in any societies; 80% felt that they could be more aware of the up-to-date events on campus. What has been emphasized was that the majority of students (85%) would like a societies forum with up-to-date information of all society events.

Year of study
%
Year 1
29
Year 2
21
Year 3
42
Year 4
6
Master
2
Involved in any society?
%
Yes
79
No
21
Could be more aware of what's going on on-campus?
%
Yes
81
No
9
I don't know
10 
Having a forum for societies with up-to-date info on all events?
%
Positive
85
Neutral/Negative
15
Would it increase your involvement with societies?
%
Positive
71
Neutral/Negative
 29 
Positive attitude changes in non-society members' behaviour
%
Change in attitude
73
Attitude remain unchanged
27
Figure 2. Results of the survey


After collecting the responses, we created a poster in order to persuade Warwick students, societies' committee members, and the societies officer to support setting up of the events forum.

Figure 3.  Persuasive poster - We want to be more connected!

Subsequently, we wrote an email to George Creasy, the societies officer of Warwick, together with the poster in an attempt to persuade him to consider the forum as an effective platform on which latest information could be found. Finally, we received the reply from George (Figure 5 & 6).

Figure 4. An email to the SU societies officer

Figure 5. A reply from the SU societies officer


Emma Huang
Nkhanise Phiri
Yannie Lau

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