The
aim of our project was to decrease the amount of meat eaten on campus and
increase awareness among students about the health and environmental benefits
of doing so. Using various mediums such as displaying posters, sharing
information on social media platforms, and through persuasion and influence
techniques; we conducted a week-long awareness and influence campaign.
We
created an infographic (Picture 1) and posted it across social media platforms: Facebook, Twitter and Instagram (Picture 2). We also used a consistent logo and
message across all mediums (Picture 3). Moreover, we split into pairs and stood
at the Bread Oven counter and Library Café respectively for 20 minutes a day
for 5 days (Monday-Friday), handing out slips of paper (Picture 4) to people
who had chosen a meat free meal.
On
social media pages, we shared informative pictures and videos to convey the
information and provoke shock. Additionally, recipes and suggested alternatives
to meat were also posted and shared in order to facilitate and help followers
change their diets. Furthermore, using social media platforms allowed us to
measure responsiveness through the number of likes and hits on our Facebook
page, Twitter page and followers on Instagram.
Picture 1: Infographic
Picture 2: Snapshots of posts on social media
Picture 3: Logo
Picture 4: Congratulating Slip
Rebecca Claudia Zijderveld
Martha Richards
Emma Orton
Lillian Chan
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