Behaviour Change

PROPAGANDA FOR CHANGE is a project created by the students of Behaviour Change (ps359) and Professor Thomas Hills @thomhills at the Psychology Department of the University of Warwick. This work was supported by funding from Warwick's Institute for Advanced Teaching and Learning.

Wednesday, March 28, 2018

From where it all began…Understanding the Power of Behaviour Change

Image result for the eternal jew 
-          Understanding the power that advertisements can have on their viewers most powerfully resonated with me when I watched the ‘Eternal Jew’ with a friend on YouTube . This was thought to be one of the
-          most well-known and influential Propaganda adverts used within Nazi Germany during World War II. Their infamous demonization of the enemy technique (Zimbardo, 2003) in representing Jews as non- human trying to corrupt German Racial Purity was perversely captivating (Rabbi & Moritz, 1988). Seeing how effective this advert was in influencing people to become so emotionally charged and enact otherwise unimaginable behaviours put a scary undertone to the power of adverts.
 Rabbie, J. M., & Horwitz, M. (1988). Categories versus groups as explanatory concepts in intergroup relations. European Journal of Social Psychology18(2), 117-123.
Zimbardo, P. G. (2004). A situationist perspective on the psychology of evil: Understanding how good people are transformed into perpetrators. The social psychology of good and evil, 21-50.


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