Behaviour Change

PROPAGANDA FOR CHANGE is a project created by the students of Behaviour Change (ps359) and Professor Thomas Hills @thomhills at the Psychology Department of the University of Warwick. This work was supported by funding from Warwick's Institute for Advanced Teaching and Learning.

Monday, April 30, 2018

Can I have a Bite, Sandra?


Those of you familiar with the behaviour change literature and pretty much everyone else would be aware of the phenomenon of just asking. It probably remains the most productive way of getting what you want from people and the research of Clark and Hatfield (1990) has shown the benefits to males seeking romance. However this famous KFC commercial gave its own take on what happens when you ask for a Mini Fillet Burger.


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