I was watching this video as part of my consolidation of the taught material for the behavioral change module. At the end I was informed that if I signed up for an audible account I would receive a free audiobook. Having just finished reading Cialdini’s book “Influence” I noticed that this (free) gift could instead be reframed as a compliance tool, intended to trigger the automatic principle of reciprocity. Furthermore, the opt out tactic whereby I would have to actively delete my audible account in order to avoid an unpleasant bill, seemed to take advantage of the default effect. This describes how when presented with a set of options most people choose the default, which requires no effort on their part.
However, I propose an alternative strategy. You download the free book, set a reminder on your phone or calendar to delete the audible account in a months’ time and then take advantage of the second (free) audiobook that is likely to be offered as an incentive, intended to persuade you to stay.
Cialdini, R. B. (2007). Influence: The psychology of persuasion. New York: Collins.
Kahneman, D., Knetsch, J. L., & Thaler, R. H. (1991). Anomalies: The endowment effect, loss aversion, and status quo bias. Journal of Economic perspectives, 5(1), 193-206.