POP!
On Wednesday’s, as all Warwick students know, is POP!! At
approximately 11pm, our friend was not allowed in, due to having her ticket on
another person’s card. The easy option would be to say “ok”, and walk away but
instead we decided to ask! We asked the manager, “please can you let our friend
in,” and after about 10 minutes he was convinced and she was let in. This
means, we used, slightly intoxicated, the Just Ask principle and it worked!
Evidence for the Just Ask principle comes from Flynn &
Lake (2008). They conducted 3 experiments. The first experiment asked 42
university students to ask a stranger (in person) for a favour, to complete a
quick questionnaire. Half of the
participants were also asked to estimate the likelihood of those they approached
would comply. The second experiment, replicated the first experiment but also
used 2 alternative requests, such as borrowing a cell phone and asking for an
escort to a specific destination. Experiment 3, tested a sample of volunteers
to solicit donations on behalf of a charity and also predict how many people
would comply. The researchers hypothesise that people underestimate the
likelihood of compliance after directly asking.
This was exactly what they found. In
experiment 1, participants overestimated the amount of people they would need
to approach to complete the task, of getting 5 strangers to complete the
questionnaire. In experiment 2, participants predicted they would need to ask
on average 7.2 people to walk them to the gym before 1 person agreed, but in
reality they only needed to ask 2.3 people. Participants in the cell phone group
predicted they would need ask 10.1 people to complete the task of getting 3
people to agree to their request, but actually they only needed to ask 6.2 people.
This was also replicated in study 3. The results are presented in the graph.
Therefore, this shows that people overestimate the amount of
people they will need to ask, in order to fulfil their task and underestimate
the amount of compliance. This can explain why the bouncer allowed our friend
in to POP, because we just asked! Asking does work if you need help!
Flynn, F. J. F. & Lake, V. K. B. (2008). Just ask:
Underestimating compliance with direct requests for help. Journal of personality and social psychology, 95, 128-143.
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