Behaviour Change

PROPAGANDA FOR CHANGE is a project created by the students of Behaviour Change (ps359) and Professor Thomas Hills at the Psychology Department of the University of Warwick. This work was supported by funding from Warwick's Institute for Advanced Teaching and Learning.

Wednesday, June 18, 2014

Using Sex to Sell Not-So-Sexy Information

Upworthy has a lot of interesting work on influence.

Here's one using 'sexy' to sell not-so-sexy information.

And here's another on how brands use gender because you use gender to make decisions.

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