Behaviour Change

PROPAGANDA FOR CHANGE is a project created by the students of Behaviour Change (ps359) and Professor Thomas Hills @thomhills at the Psychology Department of the University of Warwick. This work was supported by funding from Warwick's Institute for Advanced Teaching and Learning.

Sunday, December 11, 2016

Unlimited Future

This advert "Unlimited Future" was released by Nike in the run up to the Rio 2016 Olympics. Nike highlights that contrary to popular belief; these athletes we see doing great things were not born amazingly talented or doing flips out of their mothers' stomachs. This advert reminds us that champions are made not born. The viewer is prompted to remember none of us have a choice over our early life circumstances but we do choose our future and we can choose to be champions as well.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.