Image 1: Have you missed a Health Centre appointment?
Image 2: What could you do with £160?
On social media the posters were displayed with the following captions:
- HAVE YOU MISSED A HEALTH CENTRE APPOINTMENT? To cancel, simply call or text in advance! Missing appointments costs lives.
- WHAT COULD YOU DO WITH £160? Every missed health centre apponitment costs the NHS £160. To cancel, simply call or text in advance! Missing appointments costs lives.
Image 3: Screenshots from University of Warwick Freshers Facebook group
Our posters also used data on the NHS medicine costs (data from Regional Drug & Therapeutics Centre Newcastle, 2015), in order to make non-attenders feel guilty about the impact of missed appointments (e.g. stating the £160 could pay for "7 years of inhalers for one person").
Using missed appointment data provided by the University of Warwick Health Centre, we found that missed appointments decreased by a small amount (1 hour) in the week after our posters were displayed. Therefore, our poster campaign may have had a slight effect on total missed appointment time.
Hallsworth, M., Berry, D., Sanders, M., Sallis, A., King, D., Vlaev, I., & Darzi, A. (2015). Stating appointment costs in SMS reminders reduces missed hospital appointments: Findings from two randomised controlled trials. PLoS One, 10 (9): e0137306. doi:10.137/journal.pone.0137306
Regional Drug and Therapeutics Centre (Newcastle). (2015). Cost comparison charts, Retrieved from http://gmmmg.nhs.uk/docs/cost_comparison_charts.pdf.