This was a really clever and very funny interactive ad
campaign by Qualcomm. The idea behind this ad campaign was to highlight how
much better everyday life is with smartphone mobiles (the majority of which are
powered by their chipsets). They put up a poster in a bus stop which featured a
URL address, they then waited for people to visit the site and once the person
had interacted with the sight (i.e. pressed the button), sent them a little surprise.
This ad campaign uses one of the creativity templates
presented by Goldenberg, Mazursky and Solomon (1999); in this instance the
interactive experiment template. This very innovative and hilarious ad campaign
allowed these customers to experience the full advantages of the mobiles
powered by Qualcomm’s chipsets. Additionally it is an incredibly memorable advertisement
not only for the people who experienced it, but also for those who later watch
it.
References:
Goldenberg, J., Mazursky, D., & Solomon, S. (1999). The
fundamental templates of quality ads. Marketing
Science, 18, 333-351.
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