PCRM: Fast food consequences
This advert is an example of the ‘extreme consequences’
technique to highlight the problems associated with fast food. The advert
focuses on the grieving partner of a deceased man who is seen clasping a burger
– the seeming contributor to his death from heart disease. The idea of consequences
of fast food is further emphasised at the end of the advert when the narrator suggests
the eating unhealthily results in high blood pressure, high cholesterol and
heart attacks.
Goldenberg, J., Mazursky, D. et al. (1999). The
fundamental templates of quality ads. Marketing Science, 333-351.
brilliant.
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