The "Live Young" campaign features babies - dancing, surfing, rollerblading...etc.
It was first launched in 1998 to promote the rejuvenating effects of drinking mineral water and apparently due to its pH-neutral composition it has since been declared the No.1 brand of water recommended and used by mothers for their babies. Each ad was incredibly successful and have ALL gone viral. In 2009 the Guinness Book of World Records officially declared "Evian Roller Babies"the the most viewed online ad.
Youtube views:
Evian Roller Babies - 85,562,280 views
Evian Baby & Me - 136,201,399 views
An interesting case study on the Evian Roller Babies advert can be found here:
http://www.digitaltrainingacademy.com/casestudies/2012/11/evians_roller_babies_the_viral.php
It was first launched in 1998 to promote the rejuvenating effects of drinking mineral water and apparently due to its pH-neutral composition it has since been declared the No.1 brand of water recommended and used by mothers for their babies. Each ad was incredibly successful and have ALL gone viral. In 2009 the Guinness Book of World Records officially declared "Evian Roller Babies"the the most viewed online ad.
Youtube views:
Evian Roller Babies - 85,562,280 views
Evian Baby & Me - 136,201,399 views
An interesting case study on the Evian Roller Babies advert can be found here:
http://www.digitaltrainingacademy.com/casestudies/2012/11/evians_roller_babies_the_viral.php
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