Aldi Know How To Make An Advert.

This Aldi christmas advert from 2015 demonstrates brilliantly the use of the competition template as described by Goldenberg, Mazursky and Solomon (1999). Not only are two products put together, but the advert itself is a comical parody of the John Lewis advert 'man on the moon'.

references:

Goldenberg, J., Mazursky, D., & Solomon, S. (1999). The fundamental templates of quality ads. Marketing science, 18(3), 333-351.