Persuasion and Influence: Meat Free Week at Warwick

The aim of our project was to decrease the amount of meat eaten on campus and increase awareness among students about the health and environmental benefits of doing so. Using various mediums such as displaying posters, sharing information on social media platforms, and through persuasion and influence techniques; we conducted a week-long awareness and influence campaign.

We created an infographic (Picture 1) and posted it across social media platforms: Facebook, Twitter and Instagram (Picture 2). We also used a consistent logo and message across all mediums (Picture 3). Moreover, we split into pairs and stood at the Bread Oven counter and Library Café respectively for 20 minutes a day for 5 days (Monday-Friday), handing out slips of paper (Picture 4) to people who had chosen a meat free meal.

On social media pages, we shared informative pictures and videos to convey the information and provoke shock. Additionally, recipes and suggested alternatives to meat were also posted and shared in order to facilitate and help followers change their diets. Furthermore, using social media platforms allowed us to measure responsiveness through the number of likes and hits on our Facebook page, Twitter page and followers on Instagram.

Picture 1: Infographic