A lot of parents persuade children to study harder by rewarding
them for exam success (Picture 1). They take the behavioural perspective that cash sums and
expensive presents, including iPhones and cars, reinforce children to study
hard. Children love these attractive rewards and, sure enough, they become more
engrossed in studies a couple of weeks before an exam. High scores come out,
reinforcing parents to continue “tempting”
their children to work hard.
Picture 1. Parents' reward for A levels
However, parents are dismayed to find that these effects of
persuasive tricks die out quickly once they pay less money or give a less
attractive present. In addition, when the children get immune from the first
several times of rewards, they are less motivated to work towards the goals. A study
conducted by psychologists Mark R. Lepper and David Greene pointed out that these
parental persuasion were not lasting because rewards reduced intrinsic
motivation.
55 preschool children aged 3-4 were selected as being interested
in drawing based on specially-designed observation on students’ behaviours in
drawing classes. Participants were randomly assigned to one of the three
experimental conditions: i) expected reward condition where children were told
they will get an extrinsic reward for engaging in the drawing activity for 6
minutes; ii) surprise reward condition where children weren’t told about the
reward until finishing drawing; iii) no reward condition where children were
neither told about rewards nor given rewards at the end of the experiment. After
7 to 14 days, the same observational procedure were conducted and free-choice behaviours
of 51 children were collected. The following graph shows the percentage of time
that subjects chose to play with the target activity.
Manipulating extrinsic rewards has an immediate effect on
performance during experimental session. The quality of pictures drawn by
expected reward children were significantly lower than other two groups as
indicated by Figure 1. In addition, the detrimental effects of rewards were
also observed in post-experimental class settings. We can see from Figure 2 that
expected reward actually decreased the spontaneous drawing time and there is
not much difference between no reward and surprise reward conditions.
Figure 1. Quality of pictures across 3 experimental conditions.
Figure 2. Percentage of drawing time across 3 experimental conditions.
These results are counter intuitive as they seem to disobey
the classic behavioural rules, but why could they happen? According to the self-perception
theory, people infer the reason for their own behaviours. If external
reinforcements are salient and sufficient enough to explain them, the person
attributes his behaviours to these circumstances. If they are unclear and
insufficient to explain observed behaviours, the person might think behaviours
come out of own dispositions, interests and desires.
To conclude, extrinsic rewards are common in education
systems. From parental promises for high grades to academic scholarships for
top students, parents and schools spare no effort to reinforce students to study
harder. However, this practice is proved wrong both theoretically and experimentally.
A better alternative might be leading children to focus on the charm of
learning itself regardless of external circumstances. Only in this way will
children become enduringly engrossed in learning.
Feiyi Ouyang
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