Specifically, the applied behaviour analysis principle
of punishment is something often used by 007. Thorndike’s Law of Effect (1927) states
that in any given situation, the probability of a behaviour occurring is a
function of the consequences that behaviour has had, in that situation, in the
past. Thus, behaviour can only be changed when consequences either strengthen
or weaken the frequency of the behaviour. An event that decreases the frequency
of the behaviour is known as a punisher. For James Bond, violence is always the
answer, as he often uses physical punishment during his interrogation process.
When the detained Bond villains aren’t being cooperative, Bond doesn’t hold
back and SMACK! a slap across the
face is elicited as a form of punishment. Despite what you may think, there is
a science to Mr Bond’s actions, for research has determined that in order for
punishment to be effective, it must follow the target behaviour closely
(Hagopian et al., 1998). If Bond didn’t deliver the act of punishment right
away, the villain may confuse the behaviour for which he or she is being
punished with another behaviour. From that point on, to avoid punishment, the
villain will be more forthcoming with information when questioned by Bond. Furthermore,
positive reinforcement could also be used in this interrogation process. To ensure
cooperation from the person being questioned, Bond can reinforce good behaviour
with some sort of reward. This is proven to be useful, for when a favourable
event or outcome follows a behaviour it is more likely to occur in future
(Skinner, 1938).
Since the applied behaviour analysis principles have
now been established, I think all I need now is my Aston Martin and I’ll be
set!
Chloe Jadon (blog 4)
References
Hagopian, L., Fisher, W., Sullivan, M. T., Acquisto,
J., & Leblanc, L. (1998). Effectiveness Of Functional Communication Training
With And Without Extinction And Punishment: A Summary Of 21 Inpatient Cases. Journal
of Applied behaviour Analysis, 31(2), 211–235.
Skinner, B. F. (1938). The Behaviour
of Organisms: An Experimental Analysis. New York: Appleton-Century.
Thorndike,
E. L. (1927). The Law of Effect. The American Journal of Psychology, 39,
212-222.
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