Tuesday, October 1, 2013

The Psychology of Breaking Bad: It's easier than you think


Vince Gilligan, creator of Breaking Bad, said that his goal with Walter White was to turn Mr. Chips into Scarface.  Take a regular person, like you—assume you’re regular for a second—and then make you nice and evil, like a witch in a gingerbread house.  Is that really even possible?  Could you become another Walter White?  

In this post at Psychology Today, I describe some of the psychological reasons that make this easier than it looks. Most importantly, they almost all apply to work in the persuasion and influence literature.

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