Behaviour Change

PROPAGANDA FOR CHANGE is a project created by the students of Behaviour Change (ps359) and Professor Thomas Hills @thomhills at the Psychology Department of the University of Warwick. This work was supported by funding from Warwick's Institute for Advanced Teaching and Learning.

Thursday, March 10, 2016


We created a poster to advertise the Warwick carshare scheme and our #takeamate challenge. The poster emphasised the benefits of the scheme and informed viewers that they could win a prize if they signed up. The prize was provided by Warwick Student Cinema, who also endorsed our campaign. We put the posters up around campus, specifically targeting 3 University car parks.

We also ran an online campaign on Facebook where we created a page allowing people to post their competition entries and find out more information. This increased the reach of the campaign as we shared both the page and the poster, including making the poster into a Facebook ad.

Warwick Student Cinema also agreed to post our poster on their Facebook page, to again increase the reach of our campaign.

As well as using posters, we approached people in the Senate House car park on campus on two days at peak time. We asked them if they had heard of the scheme and encouraged them to sign up if they weren't already a member. If they agreed to sign up, we gave them one of these stickers as a symbol of their commitment.

We would have measured behaviour change by number of new sign ups in the week that we ran the campaign.

By Tesni Hill, Sarah Hay and Emily Ward

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