This advertisement is an example of the consequences template, as identified by Goldenberg, Mazursky, and Solomon (1999). Specifically, it’s an example of the extreme consequences version (as opposed to the inverted consequences version), whereby the real attribute of the product is demonstrated through an extreme outcome. This outcome may be completely unrealistic, and the viewers of the ad are aware of this, but this isn’t necessary. The idea is to make accessible the key feature of the product. Figure 1, below, demonstrates the template used here.
Goldenberg, J., Mazursky, D., & Solomon, S. (1999) The fundamental templates of quality ads. Marketing Science, 18, 333-351.