PROPAGANDA FOR CHANGE is a project created by the students of Behaviour Change (ps359) and Professor Thomas Hills@thomhills at the Psychology Department of the University of Warwick. This work was supported by funding from Warwick's Institute for Advanced Teaching and Learning.
Friday, January 2, 2015
The 6 Principles of Persuasion and Influence
Here is a useful summary of some of the basics of persuasion and influence from Cialdini. Though he states there are 6 universal principles, you might ask if these can be organized differently: Are there more? Fewer? Can these be organized around a universal theory? What's the evidence for any of these, and how strong is that evidence? Are some of these principles stronger than others? How would your rank them in importance? I think he's forgetting THE most important principle: just asking.