PROPAGANDA FOR CHANGE is a project created by the students of Behaviour Change (ps359) and Professor Thomas Hills at the Psychology Department of the University of Warwick. This work was supported by funding from Warwick's Institute for Advanced Teaching and Learning.
Tuesday, April 15, 2014
Happiness is the Truth: Pharrel Williams Interview on Oprah
For a second, turn off the cynicism. What makes this so persuasive? I suppose it's a lot of things, but it's at least value creation, more than a zero-sum game, and genuine reciprocity.