Ending Child Labour
This advert directed by Tista Sen and Shammsunder Gooud in India, depicts an amazing idea to tackle child labour. Goldenberg’s described ‘Consequences Template’ (1999) is reflected in this advert. The consequence of donating to the Care Foundation is shown to make a difference in children’s lives, one at a time, by lifting the burden off of their head. As the box states, “Your contribution can end child labour”, the interactive imagery of this piece drives people to be a part of the change.
Goldenberg, J., Mazursky, D., & Salomon, S. (1999). The fundamental templates of quality ads. Marketing Science, 18, 333-351.