tag:blogger.com,1999:blog-2954577497574776992.post993216843509500018..comments2023-08-08T05:36:08.198-07:00Comments on Persuasion and Influence: "The Simpsons" 's Secret : Coca Cola Unknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2954577497574776992.post-34276228242517872552013-01-25T10:08:33.813-08:002013-01-25T10:08:33.813-08:00Interesting advertisement and I like the fact that...Interesting advertisement and I like the fact that you cover a number of really basic principles. I think the chick experiment you refer to is Rajecki (1974), not Zajonc (which you may want to provide a reference for). Though, Zajonc 1968 is about familiarity and preference -- so please check on all of this.Thomashttps://www.blogger.com/profile/03440679797013584473noreply@blogger.com